Bachelor Project 2010

We’ve made a new release of ProtectTheHuman.com, the social media campaigning platform and activism community we launched for Amnesty UK in August 2008.

This latest release introduces:

• a new logged-out home page designed to optimise sign-up
• a souped-up logged-in home page that provides more personalised content and better signposting to activity throughout the site
• a new global ‘eyebrows and beard’ navigation set at the top and bottom of the page – designed to make it easier for users to move between Amnesty’s network of sites
• closer integration with the Protect The Human blog, to reflect its growing role as the ‘voice’ at the heart of the community
• Twitter to the home page, as a link at this stage, but reflecting the ever-increasing importance of Amnesty UK’s Twitter network as a campaigning platform woven through just about all activity on and off-site at Protect The Human

The combined effect of these changes is to create a more joined-up experience, and to make it easier for site users to discover and carry out online actions in support of Amnesty’s campaigns.

But that’s not all. Another push in the next couple of weeks will see the deployment of Facebook Connect integration that will make it even easier to sign up, and take campaigning at Protect The Human inside Facebook. And Julia and Paul have started working on some changes to tighten up and optimise the Campaigns and Actions sections of the site and the way these interactions work.

Well done to Julia and Oli for their design and front-end skills, as well as to our dev partners New Bamboo. Big shout to Amnesty’s Web team as well (especially Sara, Fiona, Sam, Aggie, Ben and Vero). We’ve all worked as one team on this project. I know Julia wants to write a post about the process we followed.

See also:

• Protect The Human new homepage
• New release of Amnesty’s ProtectTheHuman.com
• Case study: Amnesty UK ‘Campaigning with Social Media’
• Amnesty’s ‘Protect The Human’ on BoingBoing – save Troy Davis
• Protect The Human